NEA Chairman Rocco Landesman Announces New Report on How Americans Use Electronic Media to Participate in the Arts
For immediate release:
Washington, D.C. -- When compared with non-media participants, Americans who participate in the arts through technology and electronic media – using the Internet, television, radio, computers, and handheld devices – are nearly three times more likely to attend live arts events; attend twice as many live arts events; and attend a greater variety of genres of live arts events, according to a report released today by the National Endowment for the Arts and available at www.arts.gov.
Audience 2.0: How Technology Influences Arts Participation looks at who is participating in the arts through electronic media, what factors affect their participation, and the relationship between media-based arts activities, live attendance, and personal arts creation. The findings in Audience 2.0 are intended to help arts organizations better understand their audiences’ uses of technology and electronic media.
“We are faced with the Internet, social media, and other new technologies, and I believe the arts field must embrace them and integrate them into our work.” said Chairman Landesman in a video greeting that posts today on the NEA website.
Audience 2.0 stems from the NEA’s 2008 Survey of Public Participation in the Arts (SPPA). Conducted in partnership with the U.S. Census Bureau, the survey isthe nation’s largest, most representative study of arts participation among American adults. Since 1982, the SPPA has measured American adult participation in activities such as attendance at jazz, classical music, opera, musical plays, non-musical plays, and ballet performances, and visits to art museums or galleries. The SPPA categorizes these as “benchmark” activities, providing a standard group of arts activities for more than two decades of consistent trend analysis. Audience 2.0 takes a closer look at how audiences use electronic media to engage in these benchmark activities.
Among the findings in Audience 2.0:
In another first for the agency, the Audience 2.0 report is being released only in an electronic format that includes multimedia features. Chairman Landesman’s video greeting will be accompanied by a video commentary on the report from Sunil Iyengar, NEA Director of Research & Analysis. Additionally, each chapter will open with videos from arts organizations that represent each of the benchmark disciplines tracked by the report.
Today’s announcement takes place as part of a live webcast of the 170th meeting of the National Council on the Arts, also available in archived format.
As part of its ongoing analysis of the SPPA data, the NEA is making raw data and detailed statistical tables available to researchers and the public. The tables highlight demographic factors affecting adult participation in a variety of art forms.
NEA on YouTube and Facebook
Today, the NEA also launches official agency channels on the video sharing website YouTube and the social networking site Facebook. Both channels reflect the agency’s interest in regularly engaging in greater dialogue with the American public.
The YouTube site will feature videos from the Endowment highlighting NEA programs, art events, speeches, artist profiles, among other content. NEA Facebook will include status updates on new NEA content, photos and videos of Heritage Fellows and NEA Jazz Masters, and audio samples of NEA Jazz Moments and podcasts.
About the National Endowment for the Arts
The NEA is a public agency dedicated to supporting excellence in the arts – both new and established – bringing the arts to all Americans, and providing leadership in arts education. Established by Congress in 1965 as an independent agency of the federal government, the Arts Endowment is the largest annual national funder of the arts, bringing great art to all 50 states, including rural areas, inner cities, and military bases. For more information, please visit www.arts.gov.
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